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Market Validation and Go-to-Market Strategy My current work for Silicon Biosystems is to help them assess the U.S. market opportunity for their new DEPArray technology. Before committing resources to enter the market we are taking steps to fully understand the barriers to entry and value proposition of their product. Face-to-face meetings with key opinion leaders (KOLs) and prospective buyers will test the value proposition of the product and provide input for what resources will be needed to be successful. Deliverables to the client include 6 - 10 face to face meetings with KOLs, a business plan for 1st year of market entry, and 3 year projection of revenue. Business Development and Licensing For my work with TrovaGene the focus has been on establishing and negotiating licensing agreements for the company's intellectual property rights around certain genetic markers. Licensing terms include combinations of upfront fees, milestone fees, and royalties. Business Advisory As a member of the Board of Directors for PGXL with my background in marketing and molecular diagnostic I am able to provide business advice to complement management's expertise in patient care and clinical and diagnostic testing. Marketing Basics and Mentoring The CONNECT Springboard program provides an opportunity for new companies to gain access to experienced entrepreneurs and subject matter experts. I volunteer as a Marketing Domain Expert and provide marketing advice and counsel to select companies in their program. It provides me visibility to new companies and allows me to tackle marketing questions across many industries. Companies I have worked with include 350Green and their electric vehicle recharging business, Atlas Genetics with molecular point-of-care diagnostics, and CortiCare a healtcare service provider. |
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Springboard, CONNECT's flagship program, is a business creation and development program. Innovators at all stages from lab to global bridges receive hands-on mentoring by successful CEOs, CFOs and CMOs in our Entrepreneurs-in-Residence Program. |
Silicon Biosystems has developed a proprietary platform called DEPArray, a lab-on-a-chip technology targeted at miniaturized cell-biology testing. The novel technology can select, manipulate and collect a single cell from a sample with more than 100,000 cells on a single microelectronic chip. |
TrovaGene, Inc. is a developer of molecular diagnostics products based on the detection of transrenal genetic markers. These cell-free nucleic fragments pass through the kidney and are detectable in the urine. Targeting transrenal markers will allow genetic testing using simple to obtain urine samples rather than the more invasive methods or traditional blood testing. |
PGXL Laboratories is a CLIA-certified laboratory offering rapid CDA, MTA, and contract development services specializing in pharmacogenetic and molecular diagnostic tests. |