Marketers are often quick to point out all the features of their product. Sales people are trained to
explain the benefits to the customer. But really, customers make an informed decision when they
see PROOF that they will be able to derive the benefits.
Glossy brochures, slick ads, email blasts might generate interest and curiosity but getting
someone over the descision making hump takes more, much more, especially for highly
innovative new technology.
Having proof is key.
Working with Key Opinion Leaders (KOLs) and producing white papers early on in a product
launch is an important element. TTC can help your marketing team develop clear proof
statements that will support your sales efforts.
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